Opinion on trade show ROI and effectiveness

Our PBS/NPR stations do local chamber of commerce expos. I anchor deals from evey one! If the other reps aren't, then shame on them! I arrive pre-dawn with a flagon of coffee from Panera Bread or alt. and cups. Help vendors setup. greet visitors, wear a nametag as BIG AS YOUR FACE so there is no doubt. The best hour at any show? the LAST hour... that's when the business owner shows up after locking the door at the end of a long day. and half the vendors have their head in their briefcase packing to leave. There's also the concept of working the show from the attendee-side. Booths are usually filled with reps not decision makers, but they are anxious to fend off pitches by giving you the name of the decision maker, unlike the highly trained gatekeeper who answers the phone. My tip of the week? The smaller the venue, the larger the rewards. Why worry about how deep is the sea, when you are the biggest fish?

Employee yard sale during Premium Client lunch.

Before I shoot my thoughts off... Is this how they do the Client apretiation day every year?

• Won't this conflict with time spent with our clients?
  Or should we tell our clients to bring their checkbooks.
  
• Is this a fund raiser ?
  
• Is there space for other employee vendors?
  
• Can our caterer get in on it by perhaps selling upgrades from coach to fine dining?
  
• If I wanted to be a vendor, would I have to take time off from my paid sales job to sell stuff?
  
• If I get hurt selling stuff not related to US , do I still get workers comp?
  
• If someone chokes on one of my brownies, do they sue me or sue 'ITF. I can bring copy of my insurance and company can sign a release.
  
• Will Bob have a Mona Vie meeting?
  
• Maybe I can signup with my bosses boss for Mona Vie and sell subscriptions... then Bob and I can profit from our client ap' day. Maybe I can sign up company and then it benefits the cause.
  comment deleted... ;)
  

This would have been perfect for Dream Dinners... eat lunch and order dinner.

We cluld acronym it the Where Is The Friggin Holiday Brazziear.

Also posted on http://www.justshootme.com/

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Jeff